Madeline is a design leader who sees the big picture and sweats the details. Whether shaping strategy or rolling up her sleeves, she connects the dots across teams, disciplines, and business goals to deliver thoughtful, organized solutions that move businesses forward.
Featured Work
Creating a digital tool to improve LAX employees’ workday. Learn more
Launching Facet, a dermatological healthcare brand. Learn more
Defining the North Star vision for Terminal 4 at JFK Airport. Learn more
Defining a digital value proposition for the emerging mass affluent. Learn more
Expertise
Experience Strategy
UX / UI Design
Service Design
Product Strategy
User Research
Market Research
User Testing
Prototyping
Wireframing
Ideation
Value Proposition
Workshop Facilitation
Journey Mapping
Personas
Storyboarding
Presentations
Mentorship
Coaching
Relationship Management
Business Development
Values
✨ Motivations Matter.
While it’s important to understand what and how people do things, it’s even more important to understand why. Uncovering motivations helps us to understand what drives people and why they make the decisions they do. Motivations lead us to the right solutions.
🤝 Collaboration Drives Success.
Creating something in a vacuum without the input or feedback from others rarely leads to success. Collaborating with others fosters innovation and stronger communication. Collaboration creates strength.
📚 Learning Is Key.
The world is an ever evolving and changing place. People, technology, products, and thought processes never stand still. To grow personally and with the environments around us, we need to explore, see, and do new things. Learning helps us innovate.
👩🏼🤝👩🏾 Work Friendships Enrich.
With so much time being spent at work, being friends with those around you helps to create more positivity, team connection, and engagement. Work friends create enriching working environments and better outcomes.